TA 160 - 18 Head of Brand Marketing (Import Fashion) (Corporate Strategy & Business Development)
Location: Central World

This position will be responsible for crafting marketing strategies for all Import Fashion brands, optimize profitability, growth and customer experience of product through marketing, digital marketing, trade marketing and visual merchandising strategy development and implementation.

  • Participate in strategic direction development for marketing, digital marketing, trade marketing and visual merchandising that optimize profitability, growth and customer experience
  • Drive financial goals and objectives and increase operating performance including budget management and business plan development
  • Participate in marketing and digital marketing strategy development with brand principals including managing sales targets
  • Participate in developing and executing a comprehensive a retail calendar for all channels
  • Perform analysis on of previous performance and forecast and plan for sales and ROI of all marketing activities
  • Analyze visual merchandising plans and provide guidelines on the plan implementation
  • Manage the success of the category by driving the top line and bottom line performance of the brand
  • Drive product penetration and sale volume among customers through digital marketing by providing guidelines on partner selection for effective impact
  • Participate in sourcing management to ensure effective vendor management & development to ensure cost, quality and delivery time metrics as defined by the company are met

Qualification

  • Bachelor’s Degree in marketing, business administration, finance or a related area or equivalent work experience
  • Minimum of 7-10 years of experience in brand marketing with experience in the retail industry
  • Minimum of 3-5 years of team management
  • Strong leadership and coaching skills to build, and develop a high-performing team
  • Demonstrate ability to prioritize, and multi-task
  • Strong organization skills and detail-oriented 

Interested candidate, please submit your resume with recent photo, current benefits, and salary expectation to: rangsri.kw@cmg.co.th
Central Marketing Group (CMG) The Offices at CentralWorld Floor 11 - 12, 999/9 Rama 1 Road, Patumwan, Bangkok 10330
Contact Number: 02-229-7380

Interested candidate, please submit your resume with recent photo, current benefits, and salary expectation to: careercmg@cmg.co.th
Central Marketing Group (CMG) The Offices at CentralWorld Floor 11 - 12, 999/9 Rama 1 Road, Patumwan, Bangkok 10330
Contact Number: 02-229-7000

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